2 thoughts on “The brand platform begins with your mission statement

  1. Martin,
    Three years later and you’re ranking pretty high on Google for “Brand Platform”.

    I like your walking through the process of identifying a mission statement as part of the journey to a Brand Platform. Solid, easier to follow marketing strategy.

    I would question if a Mission should ever be up to a page. Ideally, a line level employee should understand and maybe even state a company’s mission. A paragraph or two at most would make that an attainable goal.


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