Yesterday, after taking eight blog posts to explain the branding platform and the brand vow, I said I�d address naming today. But I forgot a branding activity that really should be tackled before naming your business or product.
That element is your brand story.
It should precede naming because quite often the brand story can trigger name ideas.
So what is a brand story?
For a new business, it probably hinges on why the founders are gung ho about starting up. Continue reading Branding for Bucks: Your Brand Story