As of December 5, 2007, this may be the only Internet site you’ll need to get in-depth info concerning all aspects of branding – brand management, branding strategies, corporate identity, naming companies and products, creating taglines, logo design, graphic standards, packaging and marketing research.
Well, perhaps not quite yet. Right now this site is relatively thin.
But be assured we’ll populate it quickly with well-considered, helpful posts, articles, white papers, presentations and guidelines.
We’ll try to cover strategic, analytic and creative aspects of branding. And we’ll broaden the scope as more content is developed.
But each and every post should be helpful to anyone needing more knowledge of branding and positioning, whether you’re an active practicioner or a new entrepreneur with no knowledge of the concepts and methods of branding.
So come back often. You can sign up for our RSS feed, or you can sign up for a weekly email advising you of the titles published this week.
We’re committed to making the time you spend here time well spent.
If there are any issues or questions you might have around the subject of branding, please make a comment below and we’ll be sure to cover it.
We have lots of opinions and some hard facts ;0)