One thought on “Just what purpose does a tagline perform for a brand?

  1. Hey Martin,

    I appreciated your input over at Copyblogger. As I mentioned over there, the post was written for websites and blogs, where people consistently screw up their tagline to try to be cool.

    It happens. A lot.

    Problem is, their tagline falls flat. That’s what I’m trying to avoid. They’re not GE or Nike with hugely paid advertising execs and marketing directors. They’re Joe Average with questionable cleverness and strange humor at times.

    They have one computer screen (above the fold only) and two seconds to get visitors to stay. Cool isn’t going to cut it. Platitudes work well on the ‘net.

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