Category Archives: Branding

BrandChannel: It Bridges the Gap Between the Pragmatic and the Academic

If you’ve an interest in branding and haven’t discovered the BrandChannel, you’re missing a very valuable resource.

It’s a library and archive of academic papers, practical ideas, news trends, a directory of resources, a job posting and a sounding board where you can comment on branding subjects controversial and topical. Featured content changes weekly, and you can sign up for weekly notifications of the site’s update. Continue reading BrandChannel: It Bridges the Gap Between the Pragmatic and the Academic

No one sells you branding.

I got a phone call today from a guy wanting to sell me “audio impressions” on web blogs. Only that’s not what he said.

He was told by the medium’s management that five-second audio pronouncements of a slogan was “branding”. He wanted to help me brand my business by selling me ad impressions. Continue reading No one sells you branding.

BrandingWire can address your most puzzling branding questions.

A group of branding “experts” called the posse of pundits (I’m included) share knowledge, experience and opinions on a blog called BrandingWire.

We do this by commenting on posts provided by people with branding issues. There’s no charge for posting. Continue reading BrandingWire can address your most puzzling branding questions.

Creating a Unique Brand Name Using Coined Words

A company name is vitally important, as are product names, service names, or names for events, destinations, features and ingredients.

The name, more than any other branding element, helps to differentiate, attract and personify a brand.

But whatever you’re naming, creating a successful name can be exasperating and time-consuming. All the good ones seem to be taken. One solution is to create a coined name. Coined words can often produce unique, memorable and relevant names. Continue reading Creating a Unique Brand Name Using Coined Words

Lots of Information About Branding and Positioning

As of December 5, 2007, this may be the only Internet site you’ll need to get in-depth info concerning all aspects of branding – brand management, branding strategies, corporate identity, naming companies and products, creating taglines, logo design, graphic standards, packaging and marketing research.

Well, perhaps not quite yet. Right now this site is relatively thin. Continue reading Lots of Information About Branding and Positioning