Category Archives: Branding

A free course in blogging is available

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

Beware the personal branding guru w/o credendials

Branding has become a concern and a priority for Internet marketers in the past several years.

And so has personal branding. And to advise entrepreneurs and smaller businesses about these new and unique types of branding, here come a whole passel of newly-appointed gurus. Just as personal coaches and mentors have become important to any business person eight-ten years ago, there’s been a proliferation of personal branding consultants. Continue reading Beware the personal branding guru w/o credendials

Your brand needs a legible type face…

despite what your graphics designer may say.

One of the most important, but often overlooked elements of branding is typography.

It’s one of those things we usually don’t think about. That is until we run into a type face or a type treatment that just doesn’t “fit”. It’s inappropriate. Or it becomes so demanding of itself that we lose track of the message. Continue reading Your brand needs a legible type face…

A greener world needs environment-friendly packaging for brands

If you’re company has made a commitment to becoming environmentally friendly, let your customers know it.

And the first place most consumers see that commitment is in your brand’s package. Two things: is it re-cyclible and is it made from re-cycled materials? Continue reading A greener world needs environment-friendly packaging for brands

Is there a difference between corporate identity and corporate brand?

This question is addressed in a new book, Soul of the Corporation: How to Manage the Identity of Your Company. It was written by two academics, John Kimberly of University of Pennsylvania’s Wharton School of Business and Hamid Bouchikhi, a professor at International Business School in Eurpoe (ESSEC).

An interview with author John Kimberly is available at Knowledge@Wharton. But if you don’t have time to go there, here’s my interpretation of his answer to the question: is there a difference between company identity and corporate brand. Continue reading Is there a difference between corporate identity and corporate brand?

Color: a vital element of branding.

Color can contribute to successful brandingColor imparts powerful emotional affects. This is absolutely true with brands.

And in the world of branding, you’ll probably be dealing with combinations of color. So determining the “meanings” of colors is vital. You want to “mix and match” without giving contradictory messages, but you may also want the tension that mixing can provide. Continue reading Color: a vital element of branding.