Category Archives: Branding Resources

Have a perplexing branding problem?

There’s a modest little web site where you can post your knotty branding questions and get answers from six or more branding pros. It’s called BrandingWire.com.

BrandingWire.com

A posse of pundits have gathered together to be of service to anyone with a legitimate branding problem. I happen to be one of the founding members, blogging from TheBrandingBlog.com. Perhaps we can be of service to you. Continue reading Have a perplexing branding problem?

Color: a vital element of branding.

Color can contribute to successful brandingColor imparts powerful emotional affects. This is absolutely true with brands.

And in the world of branding, you’ll probably be dealing with combinations of color. So determining the “meanings” of colors is vital. You want to “mix and match” without giving contradictory messages, but you may also want the tension that mixing can provide. Continue reading Color: a vital element of branding.