Category Archives: Internet Branding

Branding is Much More than “Spreading the News”

branding is more than spreading the news
As a branding consultant and specialist for over 20-years, I’m having a problem knowing what folks recognize as “Internet branding”.

In off-line situations, ad specialty concerns will advise prospects that putting their name and logo on pens or mouse pads will “brand” them. Nonsense – branding is not the same as exposure of your name. I see many now claiming on the Internet that “branding is name exposure”. Continue reading Branding is Much More than “Spreading the News”

Branding on the Internet: the benefits

The maze of Internet brandingIf you’re doing commerce on the Internet – either direct sales of merchandise or information, or promotions to gain customers for your services – branding does count.

It may be a little different. The emphasis may not be the same as in a brick and mortar emporium. The perspective may be slightly skewed from “normal”. But branding does count.

And although search engine optimization is not very much affected by branding, most certainly branding can help drive traffic and induce linking in the era of Web2.0 social media. Perhaps those two benefits will persuade Internet marketers to examine their approach and design of web sites.

Add to that four more areas where branding helps marketing communication efforts. Continue reading Branding on the Internet: the benefits

Branding for relationships, branding for referrals

Branding is being discussed more often in relation to Internet marketing, and more specifically, Web2.0 social media sites.

Rohit Bhargava, SVP at Ogilvy PRSo this past noon I attended a BtoB webinar conducted by Rohit Bhargava, SVP at Ogilvy Public Relations. His subject? How to Get Clients to Love Your Brand…And Spread the Word About It.” You can read his blog at Influential Marketing Blog.

It was VERY interesting

It appears that social networking as a community building activity is a major element in branding for many companies. And it will grow for others. Continue reading Branding for relationships, branding for referrals