Category Archives: Logo Design

Your brand needs a legible type face…

despite what your graphics designer may say.

One of the most important, but often overlooked elements of branding is typography.

It’s one of those things we usually don’t think about. That is until we run into a type face or a type treatment that just doesn’t “fit”. It’s inappropriate. Or it becomes so demanding of itself that we lose track of the message. Continue reading Your brand needs a legible type face…

Color: a vital element of branding.

Color can contribute to successful brandingColor imparts powerful emotional affects. This is absolutely true with brands.

And in the world of branding, you’ll probably be dealing with combinations of color. So determining the “meanings” of colors is vital. You want to “mix and match” without giving contradictory messages, but you may also want the tension that mixing can provide. Continue reading Color: a vital element of branding.