Category Archives: Logo Design

Three criteria for a good logo

A bad logoEric Karjaluoto of smashLAB Inc blogs at ideasonideas. He and his group designed a little booklet to help folks understand a bit more about logos. You can get a copy by clicking here on smashLAB.

One excerpt asks the question, “What makes a good logo?”

That’s difficult to answer because it touches so many levels of perception and communication. Well, Eric has winnowed it down to three criteria which I wholeheartedly can agree with. Those criteria, along with my comments, are: Continue reading Three criteria for a good logo

A type font does not a brand make

Over-used type fontsQuite often I see a local retailer or service provider adopt a type face that’s fairly unique as their logo. There’s quite an array of these semi-obscure faces available through sign companies and printers.

They sometimes masquerade under alias names, but these insidious fonts have proliferated until they are no longer unique. Incidentally, the reason for the same font being named differently from different suppliers is that type face designs cannot be copyrighted or patented, but font names can be copyrighted.

But these faces, when presented to the untrained eye as samples in the printer’s list, do appear unique. Continue reading A type font does not a brand make

Criteria for logo development and evaluation

Logo design goes way backCertainly there’s quite a bit of subjective opinion being expressed when it comes to selecting a logo for your brand. Branding is more than designing a logo, but the logo is an important branding element, so it should be evaluated with the same thoroughness as the brand name itself.

Don’t just rely on opinions: Someone doesn’t like a certain color, another thinks the type isn’t distinctive enough, and you think the proportion is all wrong. Well, everyone has a right to their opinion, but for brand elements, professional criteria should reign.

A better way to evaluate and select a logo: Continue reading Criteria for logo development and evaluation

Criteria for a brand’s logo design

First off, this particular entry is VERY basic. In future blogs I’ll suggest some additional criteria and some things to avoid.

I had better first define “logo” for those who have been using a much more precise definition than I’m using here. My definition is any special treatment of type for the name of the brand and/or any symbol used to identify the brand. So we have the name in a consistent type face, a symbol only or a a combination of name and symbol,. The definition of “logo” in the most strict sense is the name in a consistent type face. But for our purposes, the logo is any or all three.

Here are examples of all three types: Continue reading Criteria for a brand’s logo design