Category Archives: Brand Development

Debunking Two Myths About Branding Start-ups

I know several entrepreneurs who believe branding is not a priority for a start-up company.

I say, NOT TRUE.

And they think the process of branding is too expensive for a small company.

Again I say, NOT TRUE

Branding is especially vital for a start up. Communicating why market members should investigate and then buy from a new company requires that company to stand out and above competitors because most folks won’t move from their existing buying patterns unless the new business offers value and/or improvements. Branding is a way to overcome inertia and communicates value. Continue reading Debunking Two Myths About Branding Start-ups