Category Archives: Brand Naming

Creating a Unique Brand Name Using Coined Words

A company name is vitally important, as are product names, service names, or names for events, destinations, features and ingredients.

The name, more than any other branding element, helps to differentiate, attract and personify a brand.

But whatever you’re naming, creating a successful name can be exasperating and time-consuming. All the good ones seem to be taken. One solution is to create a coined name. Coined words can often produce unique, memorable and relevant names. Continue reading Creating a Unique Brand Name Using Coined Words