Category Archives: Naming a Business

Analyzing the names of INC 500 companies:

One-word vs two-word vs three-plus-word names.

Analyzing the names of INC 500 companies for ten yearsI’m fascinated by brand names, whether they be product names, service names, corporate names, names of events or names of product features.

So I took on a project lately that I find engrossing if not significant.

You know that INC Magazine publishes an annual fall issue of the 500 fastest growing private companies in the U.S.

Well, I reasoned that these savvy companies might know something about naming companies since they seem to be doing lots of other things right if they’re among the top 500. Continue reading Analyzing the names of INC 500 companies:

Creating a Unique Brand Name Using Coined Words

A company name is vitally important, as are product names, service names, or names for events, destinations, features and ingredients.

The name, more than any other branding element, helps to differentiate, attract and personify a brand.

But whatever you’re naming, creating a successful name can be exasperating and time-consuming. All the good ones seem to be taken. One solution is to create a coined name. Coined words can often produce unique, memorable and relevant names. Continue reading Creating a Unique Brand Name Using Coined Words