I get a lot of ammunition for this blog from the commercials on TV.
Usually I rant about this name or that tagline. But today I want to praise.
The commercial was for Abilify, a prescription medicine aimed at those with bipolar disorders.
What a great promise in a seven-letter coined word!
This is brand naming at its pinnacle. Continue reading This brand name and tagline get five stars
A company name is vitally important, as are product names, service names, or names for events, destinations, features and ingredients.
The name, more than any other branding element, helps to differentiate, attract and personify a brand.
But whatever you’re naming, creating a successful name can be exasperating and time-consuming. All the good ones seem to be taken. One solution is to create a coined name. Coined words can often produce unique, memorable and relevant names. Continue reading Creating a Unique Brand Name Using Coined Words