Branding for Bucks: assembling the planks into a brand platform

In previous post I�ve identified the �planks� in a branding platform, that base structure required to develop meaningful, consistent and relation-building brands.

Just to summarize, I�ve listed the planks with links back to the original posts.

Once each of these planks is fleshed out, you and your creative team can begin the first step in the branding process � creating your brand promise.

I promise to speak to that in tomorrow�s blog.

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