3 thoughts on “Brand platform: a definition

  1. Thank you Mr. Jelsema for speaking with me personally on the value of utilizing the branding platform. I will present this information to my administrative team.

  2. Martin,
    Thank you for a clear definition of a ‘Brand Platform.’ Your definition is complete. In simple, straight-forward language you have described the ‘what,’ the ‘why,’ and the ‘how’ of a brand platform. Bravo!

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