Brand Audit Guidelines

A brand audit is a review and verification of your brand

Several years ago I devised a diagram and explanation of the elements to be considered in a full-fledged brand audit. You can access a pdf of this document by clicking here. As I said, it is comprehensive, taking into account various aspects of a brand and its competitors: Financial, organizational, marketing, positioning, differentiators and brand personality considerations. You can use it as a brand audit plan.
For organizations where only a portion of a major audit might be needed, I’ve included several resources below.

If you’re thinking about a rebrand … begin with an audit

do a brand audit

When you’re ready to begin a journey, you must have a starting place. When the decision has been made to refresh, restage or reinvent the brand program to market more effectively, a brand audit provides the foundation, the starting place.

A brand audit brings an objective assessment and analysis to all current marketing components. Communication tools, outreach efforts, and touch points for all audiences are reviewed, analyzed and summarized to show the best opportunities to build a stronger brand program….More at A brand audit will move your marketing forward

Photo by ansik on Flickr

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Consider performing a brand audit, and if you’d like some professional help in performing yours, please contact me here.

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