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4 thoughts on “About

  1. I found out about your site through David Olsen’s hosting site . You have a lot to offer here that is and will be helpful. I am just getting going myself, but I am sure that I will be returning to visit to get more and more helpful data.

  2. Hi Martin,

    I was going through your website and must admit that it speaks a lot about your experience.

    We are a technology company and and wish to get a brand name for a product we are about to launch.

    I wanted to know the process by which we can utilize your services and experience.

    Looking forward to your response.

  3. I’m curious and bit perplexed. Why would you move away from “Branding Blog” to “Signature Strategies”? Signature Strategies could be any type of consulting business under the sun, while Branding Blog is precisely what it says it is.

  4. John: The business name and the web site, http://www.signaturestrategies.com, are both older and much more unique than The Branding Blog. The Brand Blog has only one thing more desirable the Signature Strategies: the keyword is in the domain name. But balancing this with the maturity of Signature Strategies as a domain name, it’s pretty much a wash according to my SEO mentor.

    In addition, there exists a BrandingBlog.com, YoungsBrandingBlog.com and other similar names. I opt for uniqueness and relevancy in a name, and Signature Strategies has both while TheBrandingBlog only one.

    I do not think a name must, or even should, describe your business. It should be relevant but more suggestive than descriptive.

    Descriptive names are usually pretty drab: just like The Brand Blog.

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