Welcome to SignatureStrategies.com.
I’m Martin Jelsema, founder and CEO of the branding consultancy named Signature Strategies. We’ve been around since 1994 helping smaller companies profit from the power of branding.
It’s time we began sharing the knowledge and experience. I’ve been in the advertising and marketing communications business for just about 50-years now, so there’s quite a bit to share.
This site will become what is known on the Internet as an “authority site”. That means we’ll accumulate a whole bunch of focused information of all types – articles, blog posts, white papers, presentations, guidelines podcasts, videos and checklists you can use to sharpen your branding skills.
We’ll discuss branding strategies, positioning, brand management, brand equity and value and market research in addressing the strategic aspects of branding and corporate identity. We’ll also speak to the creative side – naming, logo design, graphic standards development, packaging, tagline generation and marketing material production. Then we’ll provide some fascinating downloads in the form of checklists, guidelines, worksheets – even uniquely designed fonts.
If you’re looking for some help in developing a brand for your business or for a client, please consider contacting us personally. We do offer a free hour of consultation, and then if you’re interested, we can make a proposal based specifically on your branding needs. Find out more about our services by clicking Signature Strategies.
We hope you’ll keep coming back here for your regular dose of branding knowledge. And to ensure you find us, please bookmark the site and/or sign up for our RSS feed. You can also get a summary email of the topics posted here every week. Just sign up for our advisories.
Here’s hoping you’ll find what you need at www.SignatureStrategies.com